Facehim
Instructor: Soonduk Krebs
Project: Branding, Packaging, Web design
Programs: Adobe XD, Illustrator, Photoshop and Dimension
Institution: Tyler School of Art and Architecture, Temple University
DETAILS
Facehim was created to give true skincare solutions that are easy, simple, and safe but still effective. Although our skincare products are meticulously designed to provide results-driven products, what makes our brand extra special is that all of the products are formulated by dermatologists and a team of cosmetic chemists. You can take a 30-second questionnaire to identify your skin type and goals for a tailored plan, custom formula & one-to-one guidance according to skin needs.
THE CHALLENGE
During my initial research, I discovered that men have varying attitudes toward skincare based on their culture, age, and personal beliefs. While some view skincare as feminine or unnecessary, others consider it an important aspect of self-care.
Despite the shift towards greater acceptance of male skincare practices, some men still feel uneasy discussing it openly or seeking professional advice. As a result, there is a lack of proper skin care techniques and product knowledge that can lead to poor results and even skin damage.
When it comes to preferences, men generally prefer effective and user-friendly skincare products. They may favor multipurpose products that can address multiple skin concerns at once.
SOLUTION
In order to address these challenges, I took a multi-faceted approach. Firstly, I focused on designing and packaging that catered to men's preferences by adopting a minimalist design and utilizing bold blue for the step 1, 2, 3 formats to ensure maximum convenience.
Secondly, I simplified the decision-making process by offering personalized plans based on skin type and goals instead of focusing on educating men about product ingredients. Using our 30-second questionnaire, Facehim provides tailored solutions that address individual needs.
Finally, I simplified the skincare routine to three easy steps: cleanse, toner, and moisturize. This streamlined routine allows men to easily follow a manageable skincare regimen. With Facehim, men can have access to safe, effective, and personalized skincare solutions that cater to their unique needs and preferences.
NAMING & LOGO
When I brainstormed names for the brand, I began by generating a comprehensive list of words, phrases, and concepts that accurately reflected the brand's core values and ethos. During the initial phase, I explored numerous synonyms, closely related terms, and facial-themed expressions, such as Facetime, face lab, face up, and others. Subsequently, after extensive discussions with my professors and classmates, we arrived at a compelling solution, combining the words 'face' and 'him' in the most intuitive manner. This approach effectively aligned with my branding strategy, providing a clear and direct message to consumers that the brand is dedicated to men's skincare.
After selecting a name for the brand, I began to consider the logo design. I aimed to create a minimalist logo that combined the first letters of the name 'f' and 'h.' This approach resulted in a logo that is intuitive, simple, and clear, while also showcasing the brand’s creativity by incorporating subtle details, while the logo’s bold letters exude confidence and a strong sense of modern simplicity.
